Storage manufacturers Sandisk have been busy at GITEX this week, showcasing their latest lineup of compact flash and SSD storage options. In a brief chat Bradley Bennet, Channel Marketing Manager at Sandisk, commented that GITEX this year was their busiest, with their focus being on educating visitors about their new high-performance products.
“It’ been a pretty busy show for us, and we’ve been encouraging people to stop by the stand and look at some of our high performance products, as well as educate consumers about the products available on the market, because we’ve got big plans going forward.” commented Bennet. “Currently in the market we have our new Compact Flash cards which has 350 MB/s speeds, which is ideal for photography and videography. We also just launched a 256GB Compact Flash Extreme Pro product, which is 160MB/s read and write speeds which is guaranteed 65fps when used for video recording.”
When asked whether Sandisk is observing a trend of users moving from traditional HDDs to SSDs, Bennet remarked that there’s still a while to go before SSDs are more readily adopted. “There’s a lot of misconception when it comes down to SSDs. It is a lot more expensive that a traditional hard drive, however we are constantly educating consumers on the benefits of switching to SSDs. We’ve seen enthusiasts, professional gamers, and even some enterprises move to SSDs because of the space-saving benefits and power-saving benefits that these products provide. Not to mention your startup and boot times are also greatly reduced.”
“I don’t think that cloud storage will overtake traditional storage media, simply because everyone who offers a cloud solution needs to store that data somewhere in the first place. All major cloud service providers such as Google, Dropbox need storage solutions for their services, and that’s where our enterprise solutions come in. It’s a division that’s been recently formed in Sandisk to take advantage of that opportunity,” he added.