iMENA Holdings and Rocket Internet today announced a partnership to bring online food ordering service Hellofood.com to the Middle East region. ‘Hellofood,’ is an online food ordering platform currently operating in 28 countries in Latin America, Asia, Central and Eastern Europe, and the Middle East.
For Internet users in the Middle East, Hellofood.com and its accompanying smartphone app will provide local access to a diverse set of restaurants in their immediate area. The service, which is already available in KSA, consists of a simple four-step process: visit the homepage and pick out the restaurant of your choice; order your meal; check out and pay for your order online; and wait for your order to arrive. To further ensure promptness, users will receive an SMS confirming the order and its delivery time.
“We are very excited with the potential opportunities and advantages that this partnership will offer us. Rocket Internet is regarded indisputably as the world’s largest online business incubator and partnering with them consolidates our efforts to position iMENA as the region’s leading online group,” said Khaldoon Tabaza, iMENA’s co-founder and Managing Director.
Adey Salamin, iMENA’s co-founder and CEO added “As a result of this new partnership, we will be rolling out Hellofood across various countries in the Middle East to address the demand for a highly efficient and quick food order and delivery service in the region. The announcement of this partnership and the launch of this new service demonstrate a major step in our long-standing commitment to offer online services with high demand and a proven business model in the Middle East region.”
“The Middle East is bursting with online businesses, many of which have the potential to be the next success story of the year. Moreover, our newly formed partnership with iMENA Holdings gives us the strategic opportunity of becoming a major part of the expected growth of online businesses. Our commitment to building winning ventures and iMENA’s commitment to capturing the hyper-growth phase of the consumer Internet industry makes this partnership a surefire winning combination,” concluded Eyad AlKassar, founder and Managing Director for Rocket Internet in the Middle East.